Business Leakage Report
Chop Corner Kitchen
- Website checked automatically
- Google profile checked with the owner
- Social account checked with the owner
- Follow-up habits self-reported
66/100
Leaking
Estimated diagnostic score based on the information available.
32 of 32 checks verified
- Finds you Visibility 68/100 Leaking
- Trusts you Trust 89/100 Healthy
- Reaches you Customer access 63/100 Leaking
- Decides to buy Conversion 25/100 Major leak
- Comes back Follow-up Not connected
The three leaks to fix first
Ranked by how much each fix is likely to help, how quickly it can be done and how close it is to a sale.
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Conversion
Put a one-tap WhatsApp link everywhere customers look
What we found
- The Google profile has no website or chat link.
- No clear action button (book, order, contact, WhatsApp) found on the homepage.
- No WhatsApp click-to-chat link found on the homepage.
Why it matters
Every extra step between interest and a conversation loses customers. A click-to-chat link turns interest into a chat in one tap.
What to do
- Add the click-to-chat link below as a button at the top of your website, and as a floating button on mobile.
- Give it one clear label, for example “Order or reserve a table”.
- Add your website to your Google profile, so people can go from the map to the chat button in one tap.
- Test every link on a phone before you share it.
Expected result More of the people who are interested actually start a conversation.
Your click-to-chat link
https://wa.me/233200000202?text=Hi%20Chop%20Corner%20Kitchen!%20I%20found%20you%20online%20and%20I'd%20like%20to%20place%20an%20order%20or%20reserve%20a%20table.Sample number: the link is shown but not clickable.
It opens WhatsApp with this message ready to send: “Hi Chop Corner Kitchen! I found you online and I'd like to place an order or reserve a table.”
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Customer access
Add opening hours to Google
What we found
- No opening hours on the Google profile.
Why it matters
Customers can’t tell if you’re open now, so they pick a business that says it is.
What to do
- Add regular hours for every day of the week.
- Add special hours for holidays so Google never shows wrong information.
Expected result Google can show “Open now”, which wins last-minute customers.
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Conversion
Make the website mobile-friendly
What we found
- The page isn’t set up for mobile screens (no mobile viewport).
Why it matters
Most visitors arrive on a phone. A page that needs pinching and zooming loses them.
What to do
- Switch to a responsive theme or template.
- Test every page on an Android phone.
- Make buttons big enough to tap with a thumb.
Expected result Phone visitors can read, browse and contact you without friction.
What your business needs
The building blocks missing today, what each one does for you, and where to get it.
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A complete Google Business profile
What it does for you How nearby customers find you on Google Maps and Search: your hours, directions, photos, reviews and a one-tap call.
Your situation Your profile is missing key information.
Price: GH₵250 · See packs and plans
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WhatsApp Business with one-tap chat links
What it does for you Turns interest into conversations: customers message you in one tap from Google, Instagram or your website, with a message already written.
Your situation Customers can’t reach you in one tap everywhere they look.
Price: GH₵100 · See packs and plans
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AI visibility (GEO)
What it does for you More and more customers ask ChatGPT or Google’s AI where to find the best business near them. GEO makes your business the one they recommend.
Your situation AI assistants don’t have the signals they need to recommend you.
Price: GH₵200 · See packs and plans
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A customer book with follow-ups
What it does for you Brings back customers you already paid to attract: who to message today, and what to say, in one tap.
Your situation Enquiries and past customers aren’t followed up.
Price: GH₵150 per month, included in monthly plans · See packs and plans
Stage by stage
Stage 1: Finds you
Visibility
Can customers find you when they search?
68/100Leaking
- Problem
- The main social account hasn’t posted recently.
- Why it matters
- Customers who check the page see no recent activity and wonder whether the business is still open.
- Recommended action
- Post consistently on one main account. Next: Add a search description.
Evidence: 7 checks
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Google Business profile exists
Google Business profile found.
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10 or more photos on Google
10 or more photos on the Google profile.
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Business description on Google
The Google profile has a description.
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Correct main category on Google
The Google category matches the business.
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Descriptive website title
Homepage title is generic: “Home”.
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Search description on website
No search description (meta description) found.
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Main social account posted in the last 14 days
Facebook hasn’t posted in the last 14 days.
Sample data
Fix this Post consistently on one main account
Customers who check the page see no recent activity and wonder whether the business is still open.
- Pick one main platform where your customers already are, and focus there.
- Plan 3 posts a week: your dishes, proof (a customer, a result, a review), and behind the scenes.
- Batch-create a week of posts in one sitting so it doesn’t depend on daily motivation.
Expected result Visitors see an active business and trust it enough to message.
Fix this Add a search description
Google builds a snippet from random page text, which rarely convinces anyone to click.
- Write 120–155 characters: what you offer, where, and one reason to choose you.
- End with an action, for example “Chat with us on WhatsApp.”
- Add it in your website builder’s SEO settings.
Expected result More of the people who see you on Google click through.
Fix this Rewrite the homepage title
Google search results show a vague title, so fewer people click through.
- Use the pattern: Chop Corner Kitchen – main service in Accra.
- Keep it under 60 characters.
- Change it in your website builder’s SEO settings for the homepage.
Expected result Your search listing tells people exactly what you offer and where.
Stage 2: Trusts you
Trust
Do they believe you’re good before they contact you?
89/100Healthy
- Problem
- Reviews go unanswered.
- Why it matters
- Future customers read the replies. Silence, especially on a complaint, looks like nobody cares.
- Recommended action
- Reply to every review.
Evidence: 6 checks
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Google rating of 4.3 or higher
Rated 4.4 on Google.
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30 or more Google reviews
182 Google reviews.
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Replies to Google reviews
Reviews go unanswered.
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Secure website (HTTPS)
The website loads securely over HTTPS.
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Reviews or testimonials on the website
Found customer proof on the page (“What our customers say”).
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Location visible on the website
The website links to Google Maps.
Sample data
Fix this Reply to every review
Future customers read the replies. Silence, especially on a complaint, looks like nobody cares.
- Reply to all new reviews within 48 hours.
- Thank positive reviewers by name and mention what they bought.
- For negative reviews: apologise, offer a way to contact you, and keep it short.
Expected result Your replies show future customers that you take care of people.
Stage 3: Reaches you
Customer access
How easy is it to contact you?
63/100Leaking
- Problem
- The Google profile has no opening hours.
- Why it matters
- Customers can’t tell if you’re open now, so they pick a business that says it is.
- Recommended action
- Add opening hours to Google. Next: Add a link to your Google profile.
Evidence: 5 checks
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WhatsApp number for customers
WhatsApp number provided (+233200000202).
Sample data
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Phone number on Google
The Google profile shows a phone number.
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Opening hours on Google
No opening hours on the Google profile.
Sample data
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Website or WhatsApp link on Google
The Google profile has no website or chat link.
Sample data
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Phone or email on the website
Tap-to-call phone link found.
Sample data
Fix this Add opening hours to Google
Customers can’t tell if you’re open now, so they pick a business that says it is.
- Add regular hours for every day of the week.
- Add special hours for holidays so Google never shows wrong information.
Expected result Google can show “Open now”, which wins last-minute customers.
Fix this Add a link to your Google profile
Interested customers hit a dead end instead of seeing the full offer.
- Add your website. If you don’t have one, add your WhatsApp click-to-chat link (below).
- Check the link opens correctly on a phone.
Expected result Interest on Google turns into visits and chats.
Your click-to-chat link
https://wa.me/233200000202?text=Hi%20Chop%20Corner%20Kitchen!%20I%20found%20you%20online%20and%20I'd%20like%20to%20place%20an%20order%20or%20reserve%20a%20table.
Sample number: the link is shown but not clickable.
It opens WhatsApp with this message ready to send: “Hi Chop Corner Kitchen! I found you online and I'd like to place an order or reserve a table.”
Stage 4: Decides to buy
Conversion
Does interest turn into a message, call or order?
25/100Major leak
- Problem
- The website has no clear button telling visitors what to do next.
- Why it matters
- Visitors read, then leave. Nothing moves them from interest to contact.
- Recommended action
- Add one clear main action. Next: Add a WhatsApp chat button to the website.
Evidence: 6 checks
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Clear call to action on the website
No clear action button (book, order, contact, WhatsApp) found on the homepage.
Sample data
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WhatsApp chat button on the website
No WhatsApp click-to-chat link found on the homepage.
Sample data
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Mobile-friendly layout
The page isn’t set up for mobile screens (no mobile viewport).
Sample data
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Fast server response
Server responded in 2.6s; homepage HTML 1152 KB (measured from our server).
Sample data
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Prices or packages visible
No prices found on the website or on social media.
Sample data
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Contact link in the social bio
Facebook bio has a WhatsApp, phone or order link.
Sample data
Fix this Add one clear main action
Visitors read, then leave. Nothing moves them from interest to contact.
- Pick one main action, for example “Order or reserve a table”.
- Put it as a button at the top of the homepage and repeat it after each section.
- Make the button open WhatsApp, a booking page or checkout directly.
Expected result More visitors take the next step instead of leaving.
Fix this Add a WhatsApp chat button to the website
Visitors with a quick question have to copy the number and switch apps, and many don’t bother.
- Use the click-to-chat link below. It opens a chat with a pre-filled message.
- Add it as a button at the top of the page and as a floating button on mobile.
- Test it on an Android phone and an iPhone.
Expected result More of your website visitors start a conversation.
Your click-to-chat link
https://wa.me/233200000202?text=Hi%20Chop%20Corner%20Kitchen!%20I%20found%20you%20online%20and%20I'd%20like%20to%20place%20an%20order%20or%20reserve%20a%20table.
Sample number: the link is shown but not clickable.
It opens WhatsApp with this message ready to send: “Hi Chop Corner Kitchen! I found you online and I'd like to place an order or reserve a table.”
Fix this Make the website mobile-friendly
Most visitors arrive on a phone. A page that needs pinching and zooming loses them.
- Switch to a responsive theme or template.
- Test every page on an Android phone.
- Make buttons big enough to tap with a thumb.
Expected result Phone visitors can read, browse and contact you without friction.
Fix this Show prices or “starting from” prices
Many customers won’t message just to ask the price. They assume it’s too expensive and move on.
- Publish your menu with prices on the website and in a pinned post or story highlight.
- If prices vary, use ranges such as “from GH₵ …”.
- Add the same prices to your WhatsApp Business catalog.
Expected result Customers who contact you already know they can afford you.
Fix this Speed up the website
On mobile data, slow pages get abandoned before they finish loading.
- Compress images before uploading (aim for under 200 KB each).
- Turn on caching in your hosting or website builder.
- Remove plugins, sliders and pop-ups you don’t need.
Expected result Fewer visitors give up before your page appears.
Stage 5: Comes back
Follow-up
Do enquiries and past customers get followed up?
Not connected
- Problem
- Follow-up performance can’t be measured yet because WhatsApp and customer data aren’t connected. Self-reported: 1 of 4 follow-up habits in place.
- Why it matters
- These are warm leads you already paid to attract. Without a follow-up, most of them are lost.
- Recommended action
- Create a simple WhatsApp follow-up routine.
What we’ll measure once WhatsApp is connected
- Average reply time on WhatsApp
- Enquiries that never got a reply
- Enquiries that went quiet without a follow-up
- Repeat customers and time between purchases
Evidence: 4 checks
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Replies to WhatsApp within an hour
Usually replies within an hour.
Sample data
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Follows up with people who didn’t buy
Sometimes follows up with people who asked but didn’t buy.
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Keeps a customer list
Doesn’t keep a list of customers or leads.
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Asks customers for reviews
Sometimes asks customers for reviews.
Sample data
Fix this Create a simple WhatsApp follow-up routine
These are warm leads you already paid to attract. Without a follow-up, most of them are lost.
- Label chats in WhatsApp Business: New enquiry, Waiting, Paid.
- Every two days, message everyone labelled Waiting (template below).
- Stop after two follow-ups so you never become annoying.
Expected result Enquiries that went quiet get a second chance to become sales.
Fix this Start a customer list
Past customers can’t be re-contacted with new offers, so every sale starts from zero.
- Create a simple sheet: name, phone, what they bought, date, next follow-up.
- Add every new customer the same day.
- Message past customers when you have a new offer or new stock.
Expected result You can bring past customers back whenever you have something new.
Fix this Ask every happy customer for a review
Happy customers rarely leave reviews unless asked, so the reputation grows slower than the business.
- Send the review request below after each purchase.
- Include your Google review link.
Expected result Your reviews keep up with the quality of your work.
Behind the scenes
Digital foundation
Are the basic assets in place?
100/100Healthy
- Finding
- No gaps found in what we could check.
Evidence: 4 checks
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Working website
Website loads at chopcornerkitchen.example (built with WordPress).
Sample data
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Own domain name
Own domain: chopcornerkitchen.example.
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Present on 3 or more channels
Found on: Google, Website, Facebook, WhatsApp.
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Website links to social accounts
Website links to Facebook.
Sample data
Revenue scenario
What a small improvement could be worth
Scenario estimate — not guaranteed revenue
If your conversion rate improved from 35% to 40%, your estimated monthly revenue could increase by GH₵ 1,800.
- Customers now
- 105
- Customers after
- 120
- Revenue now
- GH₵ 12,600
- Revenue after
- GH₵ 14,400
This is simple arithmetic on the numbers entered: enquiries × conversion rate × average spend. It is not a forecast and depends on fixing the leaks above.
New
Visibility in AI answers
More and more customers ask ChatGPT or Google’s AI where to find a good business near them. These are the signals AI assistants use to decide who to recommend.
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Google Business profile
AI assistants rely on Google Maps data to recommend local businesses.
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30+ Google reviews with a good rating
AI assistants favour businesses that many customers praise.
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A website that clearly says what you sell
AI assistants read websites to learn what you sell, where and for whom.
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Business details marked up for machines (schema.org)
Structured data tells AI your exact name, address, hours and prices.
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Your city stated on your website
AI only recommends a business for “best … in [city]” questions when it can place it in that city.
We can’t yet measure what each AI answers about you. This is based on the signals they rely on.
This is a sample report
The business and its data are fictional. Run the audit on a real business to get its own report, fixes and scenario.
About this report
Scores are estimated diagnostics based on the information available when the audit ran. Website checks were run automatically; Google and social checks were answered with the owner; follow-up answers are self-reported. Anything we couldn’t verify is marked “Not verified” and left out of the score, never guessed. How the audit works.
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