How the audit works

Where the information comes from

Checked automatically: we load the business’s public website like a phone browser would and read what a customer would see.
Checked with the owner: the Google profile and the main social account are checked together with the owner during the audit.
From the audit form: links and numbers typed into the audit form.
Self-reported: the owner’s own answers about replies and follow-up. Shown as self-reported, never presented as measured.

How scores are calculated

Each check is either passed, partly passed, a gap, not verified, or not applicable. A stage’s score is the weighted share of points earned on the checks we could verify. Checks we couldn’t verify are left out of the score rather than counted as failures. If less than half of a stage could be verified, it shows “Not enough data” instead of a number.

The overall score is the average of the scored stages, with the digital foundation counting half. It needs at least three scored stages. 75 and above is healthy, 50 to 74 is leaking, below 50 is a major leak.

Follow-up is not scored. Reply times and lost enquiries can only be measured once WhatsApp and customer data are connected, so the report says so instead of estimating.

What to fix first

Priorities are ranked by the check’s weight, the likely impact of the fix, how serious the gap is, how quickly it can be done, and how close that stage is to a sale. Fixes that are really the same job, like adding one WhatsApp link to the website, Google and Instagram, are merged into one priority.

The revenue scenario

It is simple arithmetic on the numbers entered: enquiries per month × the share who buy × average spend, compared with a small improvement in that share. It is labelled as a scenario estimate and is not a forecast or a promise.

Every check (32)

Visibility: finds you

Google Business profile existsChecked with the owner · weight 3
10 or more photos on GoogleChecked with the owner · weight 2
Business description on GoogleChecked with the owner · weight 1
Correct main category on GoogleChecked with the owner · weight 1
Descriptive website titleChecked automatically · weight 1
Search description on websiteChecked automatically · weight 1
Main social account posted in the last 14 daysChecked with the owner · weight 2

Trust: trusts you

Google rating of 4.3 or higherChecked with the owner · weight 2
30 or more Google reviewsChecked with the owner · weight 2
Replies to Google reviewsChecked with the owner · weight 1
Secure website (HTTPS)Checked automatically · weight 2
Reviews or testimonials on the websiteChecked automatically · weight 1
Location visible on the websiteChecked automatically · weight 1

Customer access: reaches you

WhatsApp number for customersFrom the audit form · weight 2
Phone number on GoogleChecked with the owner · weight 2
Opening hours on GoogleChecked with the owner · weight 2
Website or WhatsApp link on GoogleChecked with the owner · weight 1
Phone or email on the websiteChecked automatically · weight 1

Conversion: decides to buy

Clear call to action on the websiteChecked automatically · weight 2
WhatsApp chat button on the websiteChecked automatically · weight 2
Mobile-friendly layoutChecked automatically · weight 2
Fast server responseChecked automatically · weight 1
Prices or packages visibleChecked automatically · weight 1
Contact link in the social bioChecked with the owner · weight 2