Business Leakage Report
Adwoa Threads
- Website checked automatically
- Google profile checked with the owner
- Social account checked with the owner
- Follow-up habits self-reported
73/100
Leaking
Estimated diagnostic score based on the information available.
32 of 32 checks verified
- Finds you Visibility 73/100 Leaking
- Trusts you Trust 44/100 Major leak
- Reaches you Customer access 100/100 Healthy
- Decides to buy Conversion 60/100 Leaking
- Comes back Follow-up Not connected
The three leaks to fix first
Ranked by how much each fix is likely to help, how quickly it can be done and how close it is to a sale.
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Conversion
Put a one-tap WhatsApp link everywhere customers look
What we found
- No WhatsApp click-to-chat link found on the homepage.
- Instagram bio has no direct way to contact or buy.
Why it matters
Every extra step between interest and a conversation loses customers. A click-to-chat link turns interest into a chat in one tap.
What to do
- Add the click-to-chat link below as a button at the top of your website, and as a floating button on mobile.
- Use the same link as your Instagram bio link, with one line saying what to do.
- Test every link on a phone before you share it.
Expected result More of the people who are interested actually start a conversation.
Your click-to-chat link
https://wa.me/233200000101?text=Hi%20Adwoa%20Threads!%20I%20found%20you%20online%20and%20I'd%20like%20to%20order%20a%20piece%20I%20saw.Sample number: the link is shown but not clickable.
It opens WhatsApp with this message ready to send: “Hi Adwoa Threads! I found you online and I'd like to order a piece I saw.”
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Follow-up
Create a simple WhatsApp follow-up routine
What we found
- Doesn’t follow up with people who asked but didn’t buy.
Why it matters
These are warm leads you already paid to attract. Without a follow-up, most of them are lost.
What to do
- Label chats in WhatsApp Business: New enquiry, Waiting, Paid.
- Every two days, message everyone labelled Waiting (template below).
- Stop after two follow-ups so you never become annoying.
Expected result Enquiries that went quiet get a second chance to become sales.
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Trust
Start a weekly review routine
What we found
- Only 9 Google reviews.
Why it matters
A handful of reviews doesn’t reassure a new customer, even when the rating is high.
What to do
- Send the review request below on WhatsApp to every customer after a purchase.
- Get your review link from your Google Business profile (“Ask for reviews”) and paste it into the message.
- Put the review link on receipts, packaging or a QR code at the counter.
Expected result New customers see many recent reviews from people like them.
What your business needs
The building blocks missing today, what each one does for you, and where to get it.
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A complete Google Business profile
What it does for you How nearby customers find you on Google Maps and Search: your hours, directions, photos, reviews and a one-tap call.
Your situation Your profile is missing key information.
Price: GH₵250 · See packs and plans
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WhatsApp Business with one-tap chat links
What it does for you Turns interest into conversations: customers message you in one tap from Google, Instagram or your website, with a message already written.
Your situation Customers can’t reach you in one tap everywhere they look.
Price: GH₵100 · See packs and plans
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A review system
What it does for you Reviews are what new customers read before they trust you, and what AI assistants use to choose who to recommend.
Your situation You don’t have enough good recent reviews yet.
Price: GH₵80 · See packs and plans
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AI visibility (GEO)
What it does for you More and more customers ask ChatGPT or Google’s AI where to find the best business near them. GEO makes your business the one they recommend.
Your situation AI assistants don’t have the signals they need to recommend you.
Price: GH₵200 · See packs and plans
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A customer book with follow-ups
What it does for you Brings back customers you already paid to attract: who to message today, and what to say, in one tap.
Your situation Enquiries and past customers aren’t followed up.
Price: GH₵150 per month, included in monthly plans · See packs and plans
Stage by stage
Stage 1: Finds you
Visibility
Can customers find you when they search?
73/100Leaking
- Problem
- The Google profile has few photos.
- Why it matters
- A profile with few photos looks inactive, and customers compare businesses visually before they call.
- Recommended action
- Add at least 10 recent photos to Google. Next: Write your Google Business description.
Evidence: 7 checks
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Google Business profile exists
Google Business profile found.
Sample data
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10 or more photos on Google
Fewer than 10 photos on the Google profile.
Sample data
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Business description on Google
The Google profile has no description.
Sample data
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Correct main category on Google
The Google category matches the business.
Sample data
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Descriptive website title
Homepage title: “Adwoa Threads | Handmade African Print Fashion”.
Sample data
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Search description on website
Search description: “Shop handmade African print dresses and shirts, made in Accra. Delivery across Ghana.”.
Sample data
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Main social account posted in the last 14 days
Instagram has posts from the last 14 days.
Sample data
Fix this Add at least 10 recent photos to Google
A profile with few photos looks inactive, and customers compare businesses visually before they call.
- Photograph your entrance and signage, the inside, your team at work and your best pieces.
- Upload them from the Google Maps app: open your profile, then tap Add photos.
- Add 2–3 new photos every month so the profile keeps looking active.
Expected result Your profile looks active and more people tap through to contact you.
Fix this Write your Google Business description
Customers don’t get a quick answer to what you offer and why they should choose you.
- In up to 750 characters, say what you sell, who it’s for, where you are and what makes you different.
- Mention your area (Accra) and your main services naturally.
- Leave out links and promotional phrases like “best price”. Google may reject them.
Expected result Customers understand your offer before they contact you.
Stage 2: Trusts you
Trust
Do they believe you’re good before they contact you?
44/100Major leak
- Problem
- There are few Google reviews.
- Why it matters
- A handful of reviews doesn’t reassure a new customer, even when the rating is high.
- Recommended action
- Start a weekly review routine. Next: Show customer proof on the website.
Evidence: 6 checks
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Google rating of 4.3 or higher
Rated 4.8 on Google.
Sample data
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30 or more Google reviews
Only 9 Google reviews.
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Replies to Google reviews
Reviews go unanswered.
Sample data
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Secure website (HTTPS)
The website loads securely over HTTPS.
Sample data
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Reviews or testimonials on the website
No reviews or testimonials found on the homepage.
Sample data
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Location visible on the website
No address, area or map found on the homepage.
Sample data
Fix this Start a weekly review routine
A handful of reviews doesn’t reassure a new customer, even when the rating is high.
- Send the review request below on WhatsApp to every customer after a purchase.
- Get your review link from your Google Business profile (“Ask for reviews”) and paste it into the message.
- Put the review link on receipts, packaging or a QR code at the counter.
Expected result New customers see many recent reviews from people like them.
Fix this Show customer proof on the website
Visitors only hear from the business, not from customers like them.
- Add 3–6 short testimonials with first names and photos (with permission).
- Show your Google rating and link to your reviews.
- Place them close to your main contact button.
Expected result Visitors trust you faster because other customers vouch for you.
Fix this Reply to every review
Future customers read the replies. Silence, especially on a complaint, looks like nobody cares.
- Reply to all new reviews within 48 hours.
- Thank positive reviewers by name and mention what they bought.
- For negative reviews: apologise, offer a way to contact you, and keep it short.
Expected result Your replies show future customers that you take care of people.
Fix this Show your location clearly
Customers can’t tell whether you’re near them, or real, and can’t get directions.
- Add your address or area in the footer and in a contact section.
- Add a “Get directions” button that opens your Google Maps profile.
Expected result Customers know where to find you and that you’re a real business.
Stage 3: Reaches you
Customer access
How easy is it to contact you?
100/100Healthy
- Finding
- No gaps found in what we could check.
Evidence: 5 checks
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WhatsApp number for customers
WhatsApp number provided (+233200000101).
Sample data
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Phone number on Google
The Google profile shows a phone number.
Sample data
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Opening hours on Google
Opening hours are listed on Google.
Sample data
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Website or WhatsApp link on Google
The Google profile links to a website or chat.
Sample data
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Phone or email on the website
Contact details found on the homepage.
Sample data
Stage 4: Decides to buy
Conversion
Does interest turn into a message, call or order?
60/100Leaking
- Problem
- The website has no WhatsApp chat link.
- Why it matters
- Visitors with a quick question have to copy the number and switch apps, and many don’t bother.
- Recommended action
- Add a WhatsApp chat button to the website. Next: Put a WhatsApp link in the social bio.
Evidence: 6 checks
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Clear call to action on the website
Action buttons found: “Shop now”, “Add to cart”.
Sample data
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WhatsApp chat button on the website
No WhatsApp click-to-chat link found on the homepage.
Sample data
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Mobile-friendly layout
The page is set up for mobile screens.
Sample data
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Fast server response
Server responded in 0.9s; homepage HTML 303 KB (measured from our server).
Sample data
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Prices or packages visible
Prices shown on the website (e.g. “GH₵ 350.00”).
Sample data
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Contact link in the social bio
Instagram bio has no direct way to contact or buy.
Sample data
Fix this Add a WhatsApp chat button to the website
Visitors with a quick question have to copy the number and switch apps, and many don’t bother.
- Use the click-to-chat link below. It opens a chat with a pre-filled message.
- Add it as a button at the top of the page and as a floating button on mobile.
- Test it on an Android phone and an iPhone.
Expected result More of your website visitors start a conversation.
Your click-to-chat link
https://wa.me/233200000101?text=Hi%20Adwoa%20Threads!%20I%20found%20you%20online%20and%20I'd%20like%20to%20order%20a%20piece%20I%20saw.
Sample number: the link is shown but not clickable.
It opens WhatsApp with this message ready to send: “Hi Adwoa Threads! I found you online and I'd like to order a piece I saw.”
Fix this Put a WhatsApp link in the social bio
Followers who are ready to buy have to hunt for how.
- Use the click-to-chat link below as your bio link, or as the first link on your link page.
- Add one line telling people what to do, for example “Order on WhatsApp”.
- Turn on the contact or WhatsApp button in your business profile settings.
Expected result Followers who are ready to buy can message you in one tap.
Your click-to-chat link
https://wa.me/233200000101?text=Hi%20Adwoa%20Threads!%20I%20found%20you%20online%20and%20I'd%20like%20to%20order%20a%20piece%20I%20saw.
Sample number: the link is shown but not clickable.
It opens WhatsApp with this message ready to send: “Hi Adwoa Threads! I found you online and I'd like to order a piece I saw.”
Stage 5: Comes back
Follow-up
Do enquiries and past customers get followed up?
Not connected
- Problem
- Follow-up performance can’t be measured yet because WhatsApp and customer data aren’t connected. Self-reported: 0 of 4 follow-up habits in place.
- Why it matters
- These are warm leads you already paid to attract. Without a follow-up, most of them are lost.
- Recommended action
- Create a simple WhatsApp follow-up routine.
What we’ll measure once WhatsApp is connected
- Average reply time on WhatsApp
- Enquiries that never got a reply
- Enquiries that went quiet without a follow-up
- Repeat customers and time between purchases
Evidence: 4 checks
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Replies to WhatsApp within an hour
Usually replies the same day.
Sample data
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Follows up with people who didn’t buy
Doesn’t follow up with people who asked but didn’t buy.
Sample data
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Keeps a customer list
Keeps customers in a notebook.
Sample data
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Asks customers for reviews
Never asks customers for reviews.
Sample data
Fix this Create a simple WhatsApp follow-up routine
These are warm leads you already paid to attract. Without a follow-up, most of them are lost.
- Label chats in WhatsApp Business: New enquiry, Waiting, Paid.
- Every two days, message everyone labelled Waiting (template below).
- Stop after two follow-ups so you never become annoying.
Expected result Enquiries that went quiet get a second chance to become sales.
Fix this Reply faster on WhatsApp
Customers often message several businesses at once. The first to reply usually gets the sale.
- In WhatsApp Business, set up a greeting message and quick replies for prices, location and hours.
- Make one person responsible for checking messages at set times, for example every hour.
- Use an away message outside opening hours that says when you’ll reply.
Expected result You answer before the customer buys from someone else.
Fix this Ask every happy customer for a review
Happy customers rarely leave reviews unless asked, so the reputation grows slower than the business.
- Send the review request below after each purchase.
- Include your Google review link.
Expected result Your reviews keep up with the quality of your work.
Fix this Start a customer list
Past customers can’t be re-contacted with new offers, so every sale starts from zero.
- Create a simple sheet: name, phone, what they bought, date, next follow-up.
- Add every new customer the same day.
- Message past customers when you have a new offer or new stock.
Expected result You can bring past customers back whenever you have something new.
Behind the scenes
Digital foundation
Are the basic assets in place?
100/100Healthy
- Finding
- No gaps found in what we could check.
Evidence: 4 checks
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Working website
Website loads at adwoathreads.example (built with Shopify).
Sample data
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Own domain name
Own domain: adwoathreads.example.
Sample data
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Present on 3 or more channels
Found on: Google, Website, Instagram, TikTok, WhatsApp.
Sample data
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Website links to social accounts
Website links to Instagram.
Sample data
Revenue scenario
What a small improvement could be worth
Scenario estimate — not guaranteed revenue
If your conversion rate improved from 8% to 13%, your estimated monthly revenue could increase by GH₵ 2,700.
- Customers now
- 10
- Customers after
- 16
- Revenue now
- GH₵ 4,320
- Revenue after
- GH₵ 7,020
This is simple arithmetic on the numbers entered: enquiries × conversion rate × average spend. It is not a forecast and depends on fixing the leaks above.
New
Visibility in AI answers
More and more customers ask ChatGPT or Google’s AI where to find a good business near them. These are the signals AI assistants use to decide who to recommend.
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Google Business profile
AI assistants rely on Google Maps data to recommend local businesses.
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30+ Google reviews with a good rating
AI assistants favour businesses that many customers praise.
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A website that clearly says what you sell
AI assistants read websites to learn what you sell, where and for whom.
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Business details marked up for machines (schema.org)
Structured data tells AI your exact name, address, hours and prices.
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Your city stated on your website
AI only recommends a business for “best … in [city]” questions when it can place it in that city.
We can’t yet measure what each AI answers about you. This is based on the signals they rely on.
This is a sample report
The business and its data are fictional. Run the audit on a real business to get its own report, fixes and scenario.
About this report
Scores are estimated diagnostics based on the information available when the audit ran. Website checks were run automatically; Google and social checks were answered with the owner; follow-up answers are self-reported. Anything we couldn’t verify is marked “Not verified” and left out of the score, never guessed. How the audit works.
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