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SBE Audit Center

SaaS Growth Audit

For live SaaS products: find the leaks from visitor to signup, activation, paying customer, retention and referral.

Your business

Business name

Industry

Team size

Country

City

Your SaaS website (optional, we check it automatically)

Your product

What does your SaaS do, and for whom? (one or two sentences)

Your plans and prices (optional)

Acquisition

Can you name your ideal customer precisely (role, company type, size, problem)?

Yes, fully Partly Not really No

How many acquisition channels bring you signups every month?

2 or more, and we know which works best One reliable channel Mostly word of mouth No regular source of signups

Do you publish content that ranks or gets shared (comparisons, use cases, templates)?

Always, the same day Usually, within 2 days Sometimes Rarely or never

Signup and activation

How easy is it to sign up?

Under a minute, no card needed A few steps Long form or card required Only by contacting us

Do you know the “aha moment” (the first action that makes users stay), and do most new users reach it in their first session?

Yes, fully Partly Not really No

Do new users get onboarding emails or messages during their first days?

Yes, fully Partly Not really No

Pricing and conversion

Is your pricing page clear (plans, what is included, who each plan is for)?

Yes, fully Partly Not really No

Do you follow up trial or free users before their trial ends or when they are active?

Always, the same day Usually, within 2 days Sometimes Rarely or never

Can customers pay easily in their country (card, Mobile Money, local currency)?

Yes, fully Partly Not really No

Retention

Do you know your monthly churn and why customers cancel?

Yes, we track it and ask every leaver We know the rate, not the reasons Roughly No idea

Do you spot customers who stop using the product before they cancel?

Yes, fully Partly Not really No

Do you talk to customers regularly and ship what they ask for?

Always, the same day Usually, within 2 days Sometimes Rarely or never

Referral and expansion

Do you have a referral program, reviews (G2, Capterra, Google) or case studies?

Yes, fully Partly Not really No

Do customers pay more over time (more seats, higher plan, add-ons)?

Yes, fully Partly Not really No

Get your results and prescription

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